Cleaning up your portfolio
A purchase is a thesis. A renewal is a new cost decision. Anyone who goes through their domain portfolio yearly with this principle renews deliberately instead of out of habit – and finds the right path for every domain.
What you assess every domain by
- Renewal costs: What does the domain cost per year – and over five years?
- Sale rate and inquiries: Were there ever serious purchase inquiries? How many domains in your portfolio do you actually sell per year?
- Visibility and traffic: Does organic traffic or type-in traffic arrive?
- Backlinks: Does a link profile exist that supports use or sale?
- Project idea and brand potential: Is there a concrete plan – or just the old thesis from the day of purchase?
- Previous tests: Landing page set up, domain marketplaces tried, prices tested? With what result?
- Opportunity cost: What could you do with that budget and time instead?
The six options per domain
- Keep: If the thesis, the numbers or the project plan still justify the annual costs.
- Develop: Turn the domain into a real project – with content, a goal and a measurement plan.
- Sell: Offer it actively, for instance via domain marketplaces, your own sales landing pages or marketplaces such as Domex and ODM – see model comparison.
- Redirect: Only sensible with a genuine content match – not as a blanket link trick.
- Hand over via Redomain: Have it monetized irrevocably with a chance of a share – see what is Redomain?.
- Delete normally: The most honest option when neither use nor monetization is realistic.
Redomain is not automatically the best solution. For domains with a realistic sale value, active selling can bring more; for worthless domains, plain deletion is legitimate. Redomain is worth checking especially where you want to stop the costs but do not want to give up a residual chance of proceeds – knowing that the handover is irrevocable.
Work through your cost basis
The portfolio cost calculator shows you locally in your browser how deletions or Redomain submissions affect your annual cost basis – purely arithmetic, without proceeds forecasts. Before a submission: Redomain checklist.
Check Redomain on DomainCatcher
External link to DomainCatcher.com – the prices and terms published there apply.